Before you build anything, get clear on the business model behind it.
Most Web Designers Skip This Step
They jump straight into wireframes, branding, plugins, and platforms.
But without knowing how the business actually works, the final product is a guess.
That’s why so many sites collect dust. That’s why clients come back months later frustrated and broke. Not because the design was bad, but because it was built on the wrong foundation.
If you want to charge more and get better results, you need to slow down and ask better questions.
The Tool That Changed My Business
When I first started consulting, I found myself guessing what my clients needed.
They’d say “I want a site,” and I’d ask about colors and content. But deep down, I knew I was missing something.
That’s when I found the Business Model Canvas.
It gave me a way to break down a business in under an hour, to map out how it makes money, where it loses money, and how the website can support that ecosystem.
Everything clicked.
From that point forward, I was no longer a designer.
I became a strategic partner.
Strategy Before Execution Wins Every Time
Using a simple framework like the Business Model Canvas helps you:
- Understand the client’s real pain points
- Position your offer as a solution to business problems
- Charge more because you’re doing more than design
It’s also how you naturally shift into a fractional CMO role, someone who helps define the strategy before the build even begins.
This is what business owners truly value.
Clarity. Direction. Confidence.
And when you lead that conversation, you stop competing on price.
You become the obvious choice.
The Website Is Just a Tool
Don’t sell websites.
Sell better business models, faster execution, and smarter growth.
That’s the role of a web consultant.
That’s how you move from project-based work to high-ticket retainers.
Ready to Grow Your Web Consulting Business?
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