Want to raise your prices and close deals faster? This simple framework shows you how.
Clients Don’t Buy Websites. They Buy Value.
Too many web designers and agency owners get stuck trying to justify their pricing. They talk about features. Pages. Plugins. Platforms.
But clients don’t buy the technical stuff. They buy the result. They buy clarity. They buy confidence.
If your offer isn’t landing, it’s likely because you’re stacking features, not value.
What Is Value Stacking?
Value stacking means making the perceived value of your offer so high that the price feels like a no-brainer.
You want your clients thinking,
“I’d be crazy not to do this.”
When done right, you shift the conversation from cost to outcome. From price to possibility.
The Take My Money Offer Stack
Here’s the 5-part value stack that separates amateurs from professionals:
1. Core Deliverable
What’s the main result they get?
Not a website,
A conversion-focused marketing system that turns traffic into leads.
2. Leverage
How does your system create speed or efficiency?
Example: Launch-ready in 14 days. Built to be editable without a developer.
3. Support
What ongoing help do they receive?
Think: check-ins, Slack access, live reviews, or resource libraries.
4. Extras and Bonuses
Add unique touches that increase perceived value.
Templates. Playbooks. Swipe files. Quick-start guides.
These are often low effort, high impact.
5. Guarantee or De-risking
Can you remove the fear of failure?
Offer a timeline-based win. Or risk reversal. Or a simple results framework.
Confidence sells.
Example: The Babysitter Analogy
As shared on the call,
You’re not selling “2 hours of babysitting.”
You’re selling:
- Spanish language learning
- Tech-free engagement
- Night routines with built-in sibling leadership
- A clean house
- Kids asleep by 7:30
- Parents returning home to peace
That’s a $100 babysitter, not a $15 one.
Stop Selling Tasks. Start Selling Transformation.
Stack your value. Lead with outcomes. Back it with support and bonuses.
That’s how you charge more with integrity.
That’s how you sell without pressure.
That’s how you become the obvious choice.
Ready to Grow Your Web Consulting Business?
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http://join.webconsulting.com/.