Why chasing leads isn’t the problem, and what to fix instead
Most web freelancers and agency owners think their biggest problem is leads.
“I just need more clients.”
“I need better clients.”
“If I could just land one more project this month…”
But what if the problem isn’t external?
What if it’s not about how many people are in your pipeline…
But how much alignment do you have when you talk to them?
When Confidence Is Missing, Clients Feel It
Eric shared on the call that even after 18 years in web design, he still struggles to charge more than $5,000.
Why?
Because he’s not sure he’s worth more, even when talking to an ideal client.
That hesitation is what most freelancers feel, but never admit.
And that uncertainty is what clients pick up on.
People don’t buy confidence.
They buy certainty.
They want to feel that you know your value.
They want to trust that you know the outcome.
If your posture says “I hope,”
their answer will be “maybe.”
If your posture says “I solve real problems,”
their answer will be “how soon can we start?”
Alignment Comes Before Acquisition
Instead of asking:
“How do I get more leads?”
Start asking:
“What am I believing about my value?”
“Where am I holding back in my pricing?”
“Do I fully believe in the result I provide?”
That’s alignment.
Because when you are fully sold on your offer…
When your prices match the transformation you deliver…
And when your confidence is rooted in real skill and real outcomes…
You don’t need 10 new leads.
You need 1 right one, and they’ll say yes.
The Clients You Want Are Looking for Certainty
They don’t need another designer.
They don’t want another portfolio.
They want a leader.
They want a strategist.
They want someone who can guide them, not just design for them.
And that shift begins with how you show up before the first sales call even happens.
Stop chasing more.
Start aligning more.
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