Why confidence is the missing link between your skills and your sales
Most web freelancers say they want more clients.
But what they really want is confidence.
Confidence to charge more.
Confidence to lead the project.
Confidence to say, “This is how we do it here.”
On the call, Eric shared something that stopped the room:
“Even if I had the ideal client, I don’t think I’d have the confidence to charge more.”
That’s not a sales problem.
That’s not a niche problem.
That’s a belief problem.
And it’s a fixable one.
Competence Creates Confidence
If you’re feeling stuck, second-guessing your value, or hesitating on pricing —
it’s not because you’re not good enough.
It’s because you haven’t yet owned how good you already are.
You’ve been designing for years.
You’ve helped clients grow.
You’ve learned what works and what doesn’t.
But until you connect those results to your identity, you’ll keep shrinking to fit smaller offers.
And smaller offers attract smaller clients.
How to Build Unshakable Confidence as a Consultant
- Look at your track record, not your fears
What outcomes have you created? List them. Own them. Lead with them. - Connect what you do to the result it drives
Clients don’t care about “pages” or “mockups.” They care about growth, clarity, conversion, and time saved. - Raise your prices with integrity, not ego
If your offer creates a $100,000 shift, charging $10,000 isn’t “expensive.” It’s fair. - Speak with conviction, not hesitation
When you know your value, you won’t need to defend your pricing. You’ll simply state it and move forward.
You Don’t Need to “Feel Ready.” You Need to Decide.
Read that again.
Most people wait to feel confident before they take action.
But confidence comes from action.
From leading a process.
From solving a problem.
From showing up as the expert — even if your voice shakes a little.
This shift will change your business.
But more than that, it will change how you see yourself.
Ready to Grow Your Web Consulting Business?
If you’re looking to take the next step in growing your web consulting business, learn how at:
👉 http://join.webconsulting.com/